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Living Direct, Inc. Partners with Susan G. Komen for the Cure®

October 3, 2012

Launches an Exclusive Pink Portable Ice Maker in Support of Charitable Donation

AUSTIN, Texas – Living Direct, Inc., an eCommerce company specializing in consumer products, has announced a new partnership with Susan G. Komen for the Cure®, the global leader of the breast cancer movement. Living Direct has donated $25,000 to Komen for the Cure in full support of their efforts to win the fight against breast cancer through education, research and community health programs across the globe. As the exclusive retailer of the EdgeStar brand, and in connection with their 2012-2013 EdgeStar Portable Ice Makers Promotion, Living Direct has also developed a brand new limited edition pink portable ice maker that will begin selling exclusively across Living Direct’s network on October 3, 2012.

“Partnering up with Susan G. Komen for the Cure is an achievement that brings our company an extreme level of pride,” said Rick Lundbom, CEO of Living Direct. “We feel that breast cancer is a disease that has affected almost everyone in one way or another, and we are truly honored to be afforded the opportunity to contribute to the organization. By creating a unique and specially-designed pink portable ice maker we hope to help increase awareness and advocacy throughout our network of sites.”

“We are so grateful for Living Direct's support for Susan G. Komen for the Cure and for helping to make possible life-saving research and support programs for women and men facing breast cancer," said Dorothy Jones, VP of Marketing for Komen.

The EdgeStar Pink Portable Ice Maker is a compact and easy-to-use ice making solution, ideal for any kitchen or for entertaining. Created using one of EdgeStar’s award-winning portable ice maker designs, this special model uses electronic controls to provide three different sizes of ice. The ice maker features a full commercial-grade stainless steel package highlighted by a pink top, and stands less than 15” high, making it perfect for countertop use. The sale of each limited edition pink ice maker will directly benefit Komen in its continuous efforts to bring an end to breast cancer.



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